The series is a multi-generational saga that covers a twenty-year span from 1990 to 2010, and follows one chaebol family as it arises out of the ruins of the 1990s IMF financial crisis that wreaked havoc on the Korean economy, becoming one of the top conglomerates in the nation. Three people become locked in a power struggle for control of this chaebol empire.

The drama is about ambitious people clamoring to claim more power and success for themselves: an ambitious woman, a man born in a wealthy family, and another woman who wants to escape from her poor background.